How Much is Clickfunnels Worth?

How Much is Clickfunnels Worth?

If you’ve ever wondered how much is Clickfunnels worth?, you should know that this question is a little bit tricky to answer.


Clickfunnels has undergone a massive amount of growth since its inception. In fact, according to their CEO Russell Brunson, as of September 2017, they have about 98,000 customers, and they’re adding about 1,000 customers per day. All of this adds up to a company that has grown rapidly since its founding in 2014, so it’s difficult to pinpoint an exact value. BUT…Understanding if a company is worth a substantial amount of money is a factor in determining whether or not it is worth yours.

So, approximately how much is Clickfunnels worth? As of writing this, the ClickFunnels organization and software founded by Russel Brunson are worth over $37 million.

How Much is Clickfunnels Worth 2024

History of ClickFunnels

Amazingly, the history of ClickFunnels is a relatively new company, having been started in 2014!

Quick Clickfunnels history facts:

  • This is considered to be a SaaS, commonly known as “Software as a Service”
  • ClickFunnels was self-funded by Brunson and has grown to be one of the leading SaaS companies for building websites.
  • The name of this company reflects the use of the sales funnels process to guide website users to the product.
  • Currently, ClickFunnels makes over $68.3 million a year in revenue.
  • ClickFunnels has gained over 111K current users
  • This SaaS has made over 1.60 billion contacts
  • Has helped people make 8.38 million funnels
  • Has processed over $10 billion in funds.

How Does ClickFunnels Work?

ClickFunnels basically is a one-stop-shop for building a website and generating sales for any company that chooses to use this software.

Using the marketing funnel concept, ClickFunnels is able to help entrepreneurs build an effective website that generates substantial revenue.

Breakdown of the Marketing Funnel

The marketing funnel can be broken down even further into four basic stages. Essentially, this funnel represents the stages from where a consumer becomes aware of the product to the point at which they purchase the product.

  • Awareness – Here you are looking for the product
  • Interest – You’re aware of the product being sold
  • Consideration – You’re strongly considering the product
  • Purchase– You purchase the product

 What does ClickFunnels Cost and Include?

With any service, there are usually several different subscription options to choose from. ClickFunnels offers several that range dramatically in price.

  • ClickFunnels is a three-part subscription:
    • Basic level at $97/month
    • Platinum level at $297/month
    • Premium level at $2,497/month
  • This SaaS has a ton of features, where the majority are able to be accessed at even the most basic of levels:
    • Share Funnels
    • Funnels
    • Pages
    • Sub Users – for teams
    • Payment Gateways – i.e. PayPal
    • Domains – Connecting other domains and products for further profit.
    • Follow-Up Funnels
    • Chat Support
    • Weekly Peer Review – Coaching for building your funnel
    • FunnelFlix – Training courses on marketing
  • Only the “Follow-Up Funnels” and the “Weekly Peer Review” are not accessible with the Basic Level subscription.
  • Tons of great templates that are easy to follow and are free.

Is ClickFunnels Worth it to Me?

Many users want to know the success of a company and see positive results from a SaaS service before they purchase.

Being that this company is successful at making other businesses successful, this one is certainly worth the try for several reasons:

  • If you do not have the time and energy or knowledge to build an effective website for your business that includes an effective funneling process, then this is a great option.
  • You get a 14-day free trial to see if you even like the program and the templates.
  • Even if you are a rookie at website building, this software will walk you through it step-by-step.
  • Not only will you be able to serve your customers, but you will also be able to generate leads, which will then generate more money.
  • You will own all of your own content, not someone else.
  • If you don’t like using the ClickFunnels platform, they allow you to download all of your information before losing it.
  • ClickFunnels says that their service is worth the value of a four-year college degree.

Clickfunnels Considerations

Overall, just taking a look at the facts, here is the breakdown:

  • ClickFunnel is extremely profitable with millions of dollars in revenue each year.
  • Hundreds of thousands of current users are benefitting from this SaaS.
  • Years of marketing strategy learning and knowledge wrapped up into one complete and effective website building tool.
  • Plenty of support available with ClickFunnel to ensure that you have everything you need to be successful in your business and marketing.
  • ClickFunnel is really a one-stop-shop for all of your marketing needs and allows for many customer reach-out opportunities.