Why and how to create a landing page in Clickfunnels: As a business owner, you want to build a solid foundation for your business to grow, and one of the best ways to do so is through your website. One of the best ways to grow your site is through a landing page, which is a page on your site that captures information about your visitors, such as their e-mail address, and then uses that information to build your database.
If you’re looking for an easy and efficient way to create a landing page, you’ll be glad to hear that Clickfunnels has you covered. Follow this simple 3 step process to build a Clickfunnels landing page:
- Set up a new funnel for the landing page
- Design your opt-in page
- Customize your thank you page
(detailed instructions for each step below)
Step 1: Set Up a New Funnel for the Landing Page
First, you need to log in to the ClickFunnels site.
If you don’t have a ClickFunnel account, you can try out the free trial that lasts for two weeks. With the free trial, you can set up the landing pages for free.
At the top of the browser, you will see a yellow “+Add New” prompt.
Select “Create New Funnel.”
Once you have done that, you can now begin to customize.
Side note: ClickFunnels has clearly marked buttons. You can always explore the many available options before creating a funnel.
Create New Funnel
Once you have clicked “Create New Funnel,” you will see a second selection option with these options:
- “Host Webinar”
- “Collect Emails”
- “Sell your product.”
You will use all these options at some point, but you need to “Collect Emails” for now. Click the green “+Choose” button. Then follow these steps:
- Enter your sales funnel name
- Select “Group Tag”
- Then select “Landing Pages”
- Click “Build Funnel”
Once done, you have successfully built a funnel with two pages, namely, Opt-In Page and Thank You, Page.
Step 2: Design Your Opt-In Page
The opt-In page is what your visitors see when they visit your sales funnel. The best customization option to use here is the template option.
- Navigate to the left sidebar
- Click “Opt-In”
- Go through the templates to choose the best one
- Click “Select Template” on the desired template
Note: you need to determine the kind of content you want to add to the landing page before selecting a template. This simplifies your search.
Edit and customize the page
To customize the page,
- Click “Edit Page”
- Go through the landing page and look for editing options such as “change background color,” “Adjust color, font and size,” Add new element including header, subhead, logo, and images,” etc.
Step 3: Customize your Thank You Page
A Thank-you page is where your new clients land after engaging with your Opt-In page. The clients are automatically directed here for maximum customer experience.
The Thank-you page will contain additional steps such as a reminder to check the email inbox and more.
To customize this page, follow the steps you did when customizing your Opt-In page. Be sure to choose a template that suits you and edit the text and layout.
The best thing about the template is that it’s entirely customizable. This means you can edit and completely change how a page looks.
What Makes a Great Landing Page?
The elements below are a must-have in a landing page that leads to high conversion.
1. Enticing Headline
Your headline is the first thing that people see. It needs to capture their attention and not let go. It must lure your target market into wanting to know more about what you’re offering.
Therefore, spend quality time crafting the perfect headline because if it doesn’t entice your target market, everything else on your landing page is pointless.
2. Promising subheading
Your subheading must be compelling enough to make your target market think, “this stuff is awesome!”. With this line of thought, your prospect will either sign up or continue reading the sales page.
3. Social proof
You made an enticing and promising headline and subheading. Now you must prove that you can fulfill that promise. Think testimonials, star-ratings, and credibility badges.
Your landing page should also include a body of text explaining your product or company.
Your goal is to get your prospect thinking, “this sounds awesome, and it could really work…but how does it work?”
Briefly illustrate how users can benefit from the product. Convincingly show the product’s value.
Be sure to keep it short and focused.
5. Call to action
All the above serves to entice bait. The hook is the call to action. The call to action directs your visitors to engage with your product or company. It can either be by buying the product or signing up for a newsletter or email list.
The call to action must stand out and easy to find. Choose a font, color, and size that make it stand out.
6. Other considerations
Further entice your visitors through:
- Images and videos
- Social media links. Fan pages and positive reviews give your product a good image
- Final edits