Leadpages vs Clickfunnels

Leadpages vs Clickfunnels

In this post I’m going to put Leadpages vs Clickfunnels to the test. So if you’re looking for another Clickfunnels alternative with a DEEP comparison of these two popular landing page tools, you’ve come to the right place. Because in today’s post I’m going to compare Clickfunnels vs Leadpages in terms of:

  • Landing pages
  • Building sales funnels
  • Conversion Rate Optimization (CRO)
  • Building full websites
  • Unique features
  • And lots more

Let’s do this!

Leadpages vs Clickfunnels 2024 TL;DR

The main difference between Clickfunnels and Leadpages is the robust set of features offered by Clickfunnels. Leadpages is a fantastic landing and sales page builder, while the Clickfunnels suite is a website and sales funnel builder for entrepreneurs.

Leadpages vs Clickfunnels 2024
  • Clickfunnels is better for e-commerce and entrepreneurs.
  • Leadpages is better for simple website building for bloggers/presenters.
  • Who is Clickfunnels for? Clickfunnels is best for starting an online business to sell information or physical products.
  • Who is Leadpages for? Leadpages is best for creating a better website through easy website building plug-ins.

Introducing: The Two Competitors


First, we have Clickfunnels, an online funneling platform that has been widely known for its effectiveness and its pocket-friendly price in the e-commerce industry. When you are trying to sell products online, funneling is arguably one of the most important components that go into determining whether or not the customer is going to buy the product. This holds especially true on the internet since, as a seller, you just don’t have the same opportunities to deliver subtle hints like you would when you are talking to a potential buyer offline. To adapt, you have to learn to use funnels to direct your customers to think in one manner before you ultimately propose your product/service to them.

Clickfunnels is very good at providing a beginner-friendly interface to its users, making the funneling process so much easier. As it automates so many components and provides free templates for you to be inspired off of, it is without a doubt that Clickfunnels is great for beginners. To provide a few examples, Clickfunnels supports video hosting and provides easy ways to purchase SSL Certifications, making your website reliable and protected from malicious hackers. However, even for more experienced entrepreneurs Clickfunnels’ services are still viable. As you move up with revenue and upgrade your plans, you’ll get opportunities to add collaborators to the website, thus giving more room for your business to grow.


Next, we have Leadpages, another funnel builder that can definitely help you convert your visitors into customers. However, you have to keep in mind that Leadpages only offer a builder for the landing pages, the pages that your customers end up in when they first stumble across your online store. Unfortunately, this means Leadpages will lack certain components compared to Clickfunnels. For example, features like email marketing aren’t as developed as the drag-and-drop feature of the landing page builders. However, Leadpages excels in creating simple and attractive first impressions, thus making it another popular funneling platform.

What really makes this platform special, however, is how cheap their services are. Although it may seem quite limited having a professional landing page immediately helps you build credibility with the visitors. Already, you’ll find that you are converting more customers just by adding a custom-made landing page, whether that be through Leadpages or other e-commerce platform services. If you are in need of a proper lead page or are looking to start an e-commerce business but are unaware of where you should start, check out Leadpages. It has many tools available for you to make the perfect pages for all of your visitors, hopefully converting them into buyers by the time they’ve finished reading the product description!

With all this said, each one has its own benefits and disadvantages. It is only a matter of which features are more useful for certain entrepreneurs over the other. So, with this, let’s take a look at a direct comparison between the two services in landing pages, sales funnels, conversion rate optimization, email marketing, and marketing optimization!

Which Platform is Best for Landing Pages?

Landing pages are typically like homepages; it’s where all of your website’s visitors will be gathered once they first visit your page. The landing page is especially important because it needs to be engaging, and, unlike offline stores, you have to be able to establish credibility with your customers. A poorly designed landing page can turn customers away not only because of its poor aesthetics but also because of the lack of professionalism. Modeling your game after more established businesses can be of incredible help to your business. And if you take a look at how most e-commerce stores like to organize their pages, you can immediately find one common characteristic: simplicity. In today’s world, simplicity has been proven effective time and time again.

When it comes to Leadpages’ landing page builder, you can already tell that the templates are all very simple.

They don’t contain much information:

  • An image
  • A sign-up box
  • A short description

Now, despite Leadpages being very cheap, it provides customers with effective landing page templates. They’re all very eye-catching, and one noticeable feature about Leadpages’ landing page builder is that they all have very, very little written words. Although it might be hard for you to describe what your product is all about in the short description section, the template encourages you to do so, thus helping you avoid one of the most common beginner problems that people face in e-commerce: losing simplicity. 

Clickfunnels performs as well as Leadpages in terms of building landing pages, but this website is much more flexible.

By that we mean: you can modify the template as much as you’d like.

Now, although this gives more personal freedom, this also means you have to be especially careful of not overcomplicating your website just to fit in more information.

Remember, a single picture can speak a thousand words. But if you do enjoy that freedom, Clickfunnels is just right for you. If you don’t, Clickfunnels also has amazing templates, so you can base your website off of those.

Because Clickfunnels is a lot more flexible than Leadpages, we decided that Clickfunnels is the better option when you are trying to build a landing page.

Which Tool is Best for Building Sales Funnels?

Sales funnels are another important aspect that helps you improve your business sales. With a proper sales funnel, you should be able to navigate your customers in a specific direction, hopefully for the better, and ultimately have them become your customers.

Now, this doesn’t necessarily happen all at once. Instead, there might be periods where you have to reach out to a customer that left the store without making a purchase to really convert them into a customer. There’s also the part where you have to generate leads, which means you want to get your business exposed to the public.

Although both platforms have appropriate funnel builders, Clickfunnels is definitely the superior option for this category.

Clickfunnels’ funnel builder and other services really make it the perfect builder. First of all, they have many different templates that you can choose from, meaning you are more likely to find the perfect template for your product, saving you a lot of time and effort.

Moreover, if you take a look at Clickfunnels’ features, there is an option for you to send follow-up emails. This is a crucial part of building an effective sales funnel as your follow-ups can easily improve your conversion rate.

On the other hand, Leadpages doesn’t have that function available for users. Although this might seem like a lot, having an automatic follow-up system set up brings back more customers than if you simply put up a Facebook ad for potential customers to see. E-commerce is all about converting visitors into customers. If you don’t have a follow-up system, that becomes much harder.

Which Platform is Best for Conversion Rate Optimization?

We’d say Clickfunnels is the best platform when you are trying to optimize your conversion rate. Although both platforms are good enough for beginners, when you are really trying to set up a niche for your target audience, you need more than just a list of who has visited your website.

Clickfunnels simply has a more specific, detailed report of the visitors of your website like exactly at which point the visitors left your website. This makes it possible for you to make the appropriate changes to immediately improve your conversion rate. Take this scenario for example. You own an e-commerce website specializing in selling the jewelry that you made, but your visitors seem to be leaving once they reach the page featuring your black necklace. To optimize your conversion rate, you can try to change which product is featured to retain your visitors.

On the other hand, Leadpages doesn’t really provide that much information to you. Although this does simplify the showcased data, it’s still essential to know your customers inside and out. This is really the only way for you to grow your business. For this reason, especially for more experienced entrepreneurs, Clickfunnels is best for conversion rate optimization.

Which Tool is Best for Email Marketing?

Another essential aspect when it comes to selling products online is email marketing. While this includes attracting new customers, email marketing is usually used to bring back past customers that haven’t purchased your products.

As far as email marketing goes, Clickfunnels is the best option. This is mostly because Leadpages doesn’t offer follow-up emails, but also because Clickfunnels’ email marketing is mostly automated. If your customer leaves their contact information when they visit the website, you can send them an email, perhaps one that contains a promotion code that gives your customers a discount. This will more than likely bring back your customer back to your website, thus generating additional revenue that you wouldn’t have generated had it not been for email marketing.

Email marketing is very important to grow your business to a larger one. Additional revenue can be redirected to investing, which, in turn, brings in more money for you!

Which Platform is Best for Marketing Optimization?

Marketing optimization is a process that most businesses go through in order to make sure that they’re not wasting money on ineffective marketing strategies.

Take teen movies, for example.

If a company looking to promote this film is initially advertising on both social media and newspapers, they might want to undergo marketing optimization to determine which method is more effective. In this case, because most teenagers use social media, the optimization process will determine that promoting on social media platforms is more efficient.

Leadpages severely lacks in this department because its services are more catered towards people who are looking to build a landing page. Instead, Clickfunnels is the better option here not because of a built-in function, but because of plug-ins. Clickfunnels has a plug-in Wicked Reports that explains which marketing strategy is the most effective to you. With this, users can determine whether or not they should continue spending money in a specific marketing strategy.

With this function, you’ll be able to generate more revenue by redirecting the expenses from the failing advertisement to the more effective one.

Which is Best for Building a Website?

Leadpages is definitely the better option when you are simply trying to build a website. Not only does Leadpages have various templates, but its interface is a lot more beginner friendly than Clickfunnels.

Although the builder doesn’t have as many options/isn’t as flexible as Clickfunnels, the built-in softwares is good enough to build simple websites. It is capable of website hosting as well as embedding photos, meaning it can function perfectly as a personal site where you can upload various forms of media that you might be able to record as a diary. If you have a business idea that you would like to test and believe that the Leadpages tools are good enough, Leadpages is definitely the way to go. Also, it’s so much cheaper than Clickfunnels, making website building a lot less financially strenuous.

Clickfunnels does work well, except it’s not very optimized for building websites quickly. Instead, you’ll find that there are more softwares/options that you have to look through before being able to set one up ready for launch. The benefit behind this, though, is that you are able to create websites that are more unique for yourself.

However, only true experts of HTML and CSS can really take advantage of Clickfunnels’ flexibility, meaning Leadpages is a better option for the majority of beginning entrepreneurs.

Which Tool Has Cool Unique Features?

Both tools have many unique features, but if there were to be one that really defined Clickfunnels, it would be the funneling system that they have. Although there are many funneling platforms out on the internet, there is a reason why Clickfunnels reamined victorious over such tough competition: how well-organized the email marketing portion is.

When you start emailing hundreds of customers on your own, you are bound to make errors. That’s why Clickfunnels created a platform through which you can organize all of your emails. By doing so, you not only get to reduce your workload, but you also get the opportunity to customize emails for different customers.

For example, if you have customers that leave their items in the cart but end up not checking out, you could send them a discount code to encourage them to buy your product. On the other hand, for customers that simply browsed your website, you can send them an email recommending a few of your best products.

As for Leadpages, you have various website editors that are very easy to use. Although all websites do have website editors, this aspect makes Leadpages unique because of how effective it is. Not only is the user-experience smooth and lag-free, Leadpages has a reliable server that is capable of backing up your website in minutes. For beginners that are new to plug-ins, bugs can be very common, so this feature is super useful!

Which Platform Has the Best Templates?

Clickfunnels is the best option when you are looking for a variety of templates that you might be able to use to start a business. First of all, there are so many different free templates that you can choose from immediately.

But are these templates poorly-made and hard to succeed with?

Actually, there are many users that use the default template to build six or seven-figure businesses. Also, Clickfunnels chose these formats because they are more fit for most businesses. Whether it be dropshipping, drop servicing, or simply selling your stuff online, most of the templates should work for you.

But there are certain products or services that might not fit too well for all of the templates. If this is the case, you can visit the Clickfunnels Marketplace, where you can find many different custom 

But, for your product, the template might not work too well. Then, you can visit Clickfunnels Marketplace, where you get to find custom templates uploaded by other users. Most of these templates range from prices between $50 to $300, but if you think perfecting the landing page and your overall website aesthetic is essential to increase conversion rates, it’s always worth it. At the same time, if you are new to this e-commerce industry, maybe you can wait a little bit before you spend more money on templates. Another option is to make templates by yourself, but you need to know more about codes like HTML and CSS.

Leadpages being the website builder service it is, Leadpages wins this debate. Against Clickfunnels’ marketplaces, Leadpages has so many more default templates that its users can choose from. Whether it be specifically for landing pages or for entire websites, Leadpages has more options, making it more flexible for aspiring entrepreneurs.

On the other hand, Clickfunnels does have the upper-hand when it comes to custom templates, as there are so many official and unofficial websites through which templates are bought and sold. If you would like to purchase templates for your Clickfunnels website, check the official Clickfunnels Marketplace out.

Which Company Has the Best Support?

So what exactly defines “good” customer support? Well, the utmost priority should be being accessible to customers all across the world. This means the company most likely has some way of connecting with its users through phone or online messaging. However, another factor that goes into consideration when looking for good support is the community that you are a part of. Some communities are more vibrant and communicative than others, meaning you will probably get an answer to your questions immediately if you post anything on the community Facebook or website forums.

Given this criteria, we determined that Clickfunnels is the best platform when it comes to support. First of all, if you ever need to call them during working hours, you can call them here: 1-888-411-0243. This method is best if you need some immediate help and maybe some guidance in navigating the website. You also have their live chat function and their FAQ section, where you can look up many debugging methods. What really makes Clickfunnels special, however, is how alive the community is. 

By this, we mean you have multiple forums, YouTube videos, and other online platforms to rely on when you are left with questions. Because many people use custom templates, Clickfunnels employees who are only familiar with the codes for the default templates might not be too helpful. In this case, you always have the Clickfunnels community to fall back onto. If you surround yourself with fellow entrepreneurs, you can also learn from their actions and experiences!

Which Tool Has the Best Overall Value?

Clickfunnels Pricing Table

Clickfunnels pricing table

Leadpages Pricing Table

Leadpages pricing table

When we’re comparing the most basic plan, Clickfunnels has so much more value than Leadpages. What Leadpages essentially does is it acts as a website builder. More specifically, it specializes in building landing pages. As you might know, in e-commerce, there are so many more important aspects that you should be focusing on other than landing pages. Website hosting is one example. Because Leadpages doesn’t really focus on such aspects, you would have to purchase other services to create an e-commerce website. While such services might not be necessary for those that are trying to simply build a website as a hobby, they’re still useful to have.

On the other hand, Clickfunnels provides users with funneling strategies as well as access to tutorial videos on various topics ranging from website development all the way to marketing. Called Funneflix, this service can be especially useful if you are a beginning entrepreneur looking to test your product out. Unfortunately, this plan doesn’t have any follow-up email strategies available for you, so that’s a bit of a bummer.

But the intermediate plan for Clickfunnels offers so much more. Again, this is worth more than Leadpages’ intermediate plan because of how it is like an all-in-one package. You get to have website editing, marketing, and follow-up emails compared to Leadpages, where you’re only really stuck with website building. On top of this, for Clickfunnels, you can add collaborators with which you can work on the website. If we were to tell you the truth, Clickfunnels is so much more worth it than Leadpages despite it being more expensive. One thing to keep in mind, though, is that this plan is more for intermediate entrepreneurs that are looking to scale their business.

Finally, you have the most expensive plan for both parties.

To be frank, we don’t really recommend you using these for any of the platforms. This is because they don’t add much marginal value to what you would have had for the intermediate plans for both. While you get to send more emails, build more pages, and add more contributors for Clickfunnels, if you make enough to purchase the most expensive plan for Clickfunnels, you should probably create a physical office space. The same goes for Leadpages, since if you have enough money to spend $199 per month just for your landing page, we would rather have you establish yourself as a legitimate business and start hiring professional web developers.

For You Affiliates: Which Company Has the Better Affiliate Program?

If starting a business isn’t really your thing because you might not have the time or might not be the most creative person, you should consider looking into the affiliate marketing program for both platforms. This holds especially true if you have a significant online presence or a platform through which you can advertise these products and earn commission.

To speak more about Clickfunnels’ affiliate program, you would usually start off as a regular affiliate, as you earn $100 for every Clickfunnels’ single-purchase products that customers buy through your affiliate link. On top of this, you receive 20% of any monthly payments that customers might pay as they use Clickfunnels’ plans. You can further your growth as a Clickfunnels affiliate marketer when you become an approved affiliate, which makes you 30% in monthly commission.

Once you have up to 40 different people sign up for Clickfunnels’ plans through your link, you get to make around 40% in monthly commission. This whole system is beneficial for all parties as it proposes new platforms for aspiring entrepreneurs, brings in a steady income for the marketer, and, of course, brings in more customers for Clickfunnels.

The other option is to become a Leadpages affiliate marketer, but we’d say you’d be better off as a Clickfunnels affiliate marketer.

To further explore the Leadpages program, you are basically divided into three ranks: bronze, silver, and gold. If you are a part of the bronze group, you only make around 10% in monthly commission. If you are a silver marketer, you make up to 40%. Finally, as a gold marketer, you can make 50% in commission. The only problem with this is that it takes a long time to build an audience, and it’s even more difficult to entice them to purchase the product.

For this reason, we recommend you using Clickfunnels instead of Leadpages when you are trying to become an affiliate.

Clickfunnels vs Leadpages: And the Winner is…


Clickfiunnels is the winner because of its versatility. If you need to build a website for e-commerce, its services are perfect for you.

Looking to build a simple website?

You have so many different ways to approach the presentation aspect and the overall user-experience. While it might be slightly more expensive, it takes care of so many more aspects!

Related Questions

What is the difference between LeadPages and ClickFunnels?

While LeadPages is more about building the landing page, Clickfunnels is more like a funnel builder. The main difference between a landing page and a funnel builder is that landing pages or specifically for people when they visit the website, while funneling describes the general process of converting your visitors into customers.

Is Clickfunnels worth it?

Assuming that your business idea is executable and profitable, yes, Clickfunnels is worth the money. Although it might seem expensive at first glance, the money is miniscule compared to how much people usually invest to start a business.

Why do I need Leadpages?

You need Leadpages mostly because having an attractive landing page is essential to be able to generate sales. If your landing page doesn’t look professional, your visitors might even think that your website is a scam!

How can I improve my business with Leadpages?

Leadpages really helps with revenue if you aren’t too experienced with building a landing page. Because of their easy-to-use interface, you’ll find that you can make the most professional looking landing pages without having to learn any HTML or CSS.